Personal Branding & Communication
In today’s sales process, hiding behind a corporate logo is no longer an option. Whether you're a C-level executive or an entrepreneur, your voice and role matters—and so does the way you show up in different channels. Most decisions of choosing a partner are done way before any offers are even requested.
“Lead with meaning, communicate with confidence, and show up with a personal brand that feels natural, impactful, and purpose-driven.”
Working with an experienced brand strategist on your personal branding and communication for LinkedIn and other channels, is like hiring a professional problem-solver to organize and make sense of what’s been stuck in your head for too long.
A strong personal brand is about clarity, relevance, and connection. It’s how you articulate what you stand for, who you speak to, and why it matters—both to you and your audience.
What you’ll gain
Clarity of purpose
& goals
Define future-oriented goals and values that act as your inner compass guiding your brand and communication from the inside out. It’s not about what you think you should say, but what truly matters to you.
Key questions we’ll answer:
• What does my preferred future look like?
• What is my natural way of interaction in a business context?
• How can I verbalize a purpose that drives me in business?
• What do I truly want to achieve or be known for?
Impactful brand & communication
Understand your audience and build shared meaning through structured thinking and honest strategy—crafting the clearest, most grounded version of you.
Key questions we’ll answer:
• Who do I create the most value for on LinkedIn?
• What do I really want to talk about, and why does my audience care?
• What do I want to be ‘top-of-mind’ for my audience?
• What are the key themes behind my communication?
Words that really
matter
Find the right language, visuals, and content practices to show up consistently and effortlessly across channels.
Key questions we’ll answer:
• Which channels best support my roadmap and visibility?
• What content creation style suits me best?
• What is be my unique way of communicating?
• How does my unique tone of voice come to life?
"The systems and psychology behind building impactful brands are much the same in both corporate and personal contexts. The only difference is that a personal brand holds even greater commercial potential in todays business."
Ilona Oksanen - Brand strategist & founder Werk
"The systems and psychology behind building an impactful brand as a sales tool are much the same in both corporate and personal contexts. The only difference is that a personal brand holds even greater commercial potential in todays business."
Ilona Oksanen - Brand strategist & founder Werk
How does it work?
Impactful communication to push sales isn’t about templated content or surface-level visibility.
It’s about discovering together the concept of you as an individual and a professional, and what makes you genuinely fascinating to others. It’s about building a public presence that supports your sales and growth through purposeful, system-based social selling.
TIME TO STOP AND THINK
A PROFESSIONAL POINT-OF-VIEW
BRANDING TOOLS & SYSTEMS
Personal reflection: Time and space to think, write, and explore. I’ll ask the hard questions and provide the tools that will open insights to what truly makes you fascinating to your audience.
One-2-one sessions: Challenge your thinking and refine your message with the right questions, tools, and perspective. Together we’ll move step by step towards the confidence and clarity to show up to your audience, clients and followers in different channels.
Professional feedback and an extra set of eyes: Sharpen your tone, message, and structure with real-time input and iteration.
Working together is a deep, collaborative process to define, test, and refine how your personal brand lives and breathes in everyday communication. The main goal? Getting you out there, connecting with the people that matter for your business.
"The biggest reason professionals hold back from using their full potential in social selling is often the fear of being seen—and the belief that they have nothing worth sharing. A misconception I’ll be delighted to challenge."
Ilona Oksanen - Brand strategist & founder Werk
"The biggest reason professionals hold back from using their full potential in social selling on LinkedIn is the fear of being seen—and the belief that they have nothing worth sharing. A misconception I’ll be delighted to challenge."
THIS IS NOT A LIFE-COACHING PROCESS
Working with a brand strategist will get you results.
6 x one-2-one sessions
A communication strategy for LinkedIn that feels like you
Branding tools and a personal roadmap in a collaborative Miro workspace.
Content ideas and writing support where needed
Own system for a building presence and visibility
Ongoing feedback and support
Ready to be seen?
Recommended by C-level & founders
“I’ve really struggled with stepping into the spotlight on LinkedIn, but throughout the process my confidence is definitely growing and I’m starting to understand how social selling works.”
CEO, Entrepreneur, Software Industry
“Our sessions together are awesome. It’s an brilliant opportunity to really stop and think about my role in our business. It’s not just my visibility that’s seeing the result, but tools and viewpoints I can utilize in my daily work with the teams.”
CTO, Software Industry
“Getting the right type of encouragement, but also having the accountability to someone to challenge me has been key.”
Founder & Designer, Interior Design Industry
“Leaving corporate life and starting my own business has been such a rollercoaster. It’s felt hard to start talking about myself, but this process has brought so much clarity to what before felt like a mess with no actual structure.”
Entrepreneur, Consumer brand
Claim your free
30-mins!
Leave us your details and we’ll come back to you to book short chat to see whether finding clarity on personal communication could be the next step in building your business.
Can’t wait to meet you!
Ilona Oksanen
Founder & Brand strategist