STUDIO LANZETT
Clear Brand Strategy Driving Sales for Interior Design Services
WHAT WE DID
• Brand Strategy
• Brand Communication
• Visual Identity
In collaboration with: Helena Leino
The new brand strategy clarified what truly sets entrepreneur Terhi Lanzett apart: her ability to approach home transformations beyond the surface. The strategy and visual identity were built around the promise “Better homes, beyond the surface.” Inspired by the world of architecture, the visual identity brought clarity and structure, highlighting Studio Lanzett’s strength in project management.
By shifting focus to the client’s emotional world — from uncertainty and stress to the desire for a sense of control and safety — communication gained new impact. It became more than just beautiful interiors: it reflected a structured process, collaborative design, and a firmly gentle approach. The renewed brand gave Terhi the confidence to price her work to match its true value and created a strong competitive edge in a market where many remain on the surface. Most importantly, communication finally began to drive sales.
“When we started, my business felt stuck — no clear direction or goals. I lacked confidence and couldn’t see what set me apart from other designers. This brand work was a 10th-anniversary gift to my company and a real moment of reflection. Letting go of the old version of myself wasn’t easy; there were even tears along the way. I was surprised how deeply the strategy work reached into my business, thoughts, and beliefs. But through it, I understood my strengths and why my work matters to my clients and to myself.”
— Terhi Lanzett, Entrepreneur and Interior Designer, Studio Lanzett Oy
STUDIO LANZETT
Driving Growth in Interior Design Services Through Clear Brand & Communication Strategy
WHAT WE DID
• Brand Strategy
• Brand Communication
• Visual Identity
In collaboration with: Helena Leino
The new brand strategy clarified what truly sets entrepreneur Terhi Lanzett apart: her ability to approach home transformations beyond the surface. The strategy and visual identity were built around the promise “Better homes, beyond the surface.” Inspired by the world of architecture, the visual identity brought clarity and structure, highlighting Studio Lanzett’s strength in project management.
By shifting focus to the client’s emotional world — from uncertainty and stress to the desire for a sense of control and safety — communication gained new impact. It became more than just beautiful interiors: it reflected a structured process, collaborative design, and a firmly gentle approach. The renewed brand gave Terhi the confidence to price her work to match its true value and created a strong competitive edge in a market where many remain on the surface. Most importantly, communication finally began to drive sales.
“When we started, my business felt stuck — no clear direction or goals. I lacked confidence and couldn’t see what set me apart from other designers. This brand work was a 10th-anniversary gift to my company and a real moment of reflection. Letting go of the old version of myself wasn’t easy; there were even tears along the way. I was surprised how deeply the strategy work reached into my business, thoughts, and beliefs. But through it, I understood my strengths and why my work matters to my clients and to myself.”
— Terhi Lanzett, Entrepreneur and Interior Designer, Studio Lanzett Oy
Terhi Lanzett
Founder & Interior Designer
Studio Lanzett Oy
“I’ve gained significant confidence and now understand why my services truly matter to my clients. The brand work gave me clear tools, direction, and the confidence to price my work accordingly — improving profitability and bringing joy back into what I do. When the direction feels lost, Werk’s approach to brand clarity works just as well for large companies as it does for solo entrepreneurs. I felt genuinely heard, and it was clear that a lot of thoughtful work went into the process. The collaboration has been close and caring from the very beginning. Warmly recommended — Ilona and the Werk ecosystem are something special.”