KODISTO BY NEWSEC
Purpose-Driven Rebranding Boosting Team Spirit and Growth in Real Estate
When rental housing veteran Kodisto decided to renew its brand, the goal was to create an identity that reflects today’s reality of living — matching the spirit of its energetic, empathetic, and forward-thinking team.
The new brand strategy drew from tenants’ real-life experiences and the constantly evolving ways people live. The result: a fresh visual and communication concept designed for easy use across teams and everyday business.
WHAT WE DID:
• Brändiuudistus
• Viestintästrategia Suomi / Englanti
• Mainonnan sisältöpohjat
Yhteistyössä: Studio Johanna Souru
A Renewed Brand as a Source of Collective Energy
Kodisto’s rebranding transformed an outdated identity into a unified and commercially impactful brand that reflects the company’s values, culture, and growth ambitions.
The new, modern brand strategy and visual identity now resonate with both employees and customers, bringing clarity, consistency, and confidence to everyday operations.
With a refreshed communication style and vibrant design, Kodisto has gained new energy across marketing and business teams. The brand now acts as a powerful tool for long-term growth and brand building — a clear, cohesive identity that strengthens Kodisto’s position in the Finnish rental housing market and one the entire Newsec group can proudly stand behind.
Looking to clarify your brand and drive growth? Start here.
A Renewed Brand as a Source of Collective Energy
Kodisto’s rebranding transformed an outdated identity into a unified and commercially impactful brand that reflects the company’s values, culture, and growth ambitions.
The new, modern brand strategy and visual identity now resonate with both employees and customers, bringing clarity, consistency, and confidence to everyday operations.
With a refreshed communication style and vibrant design, Kodisto has gained new energy across marketing and business teams. The brand now acts as a powerful tool for long-term growth and brand building — a clear, cohesive identity that strengthens Kodisto’s position in the Finnish rental housing market and one the entire Newsec group can proudly stand behind.
Looking to clarify your brand and drive growth? Start here.
Tanja Ylinen
Head of Marketing and Communications, Newsec, Kodisto
“The collaboration went exceptionally well — with a nice relaxed twist and an excellent customer-oriented attitude! You dared to challenge us gently, ask thought-provoking questions, and push our thinking in the right way. I truly felt I’d come to the right place for our rebranding. I warmly recommend working with you to marketing leaders whose teams need a fresh external perspective and a gentle shake-up.”