Kipinä Software
From Expertise to Impact: Building a Brand That Speaks Both Tech & Human
☉ REBRANDING & COMMUNICATION | WEB-DESIGN | CONTENT CREATION
In just a few years, Kipinä Software has grown into one of Finland’s leading IT consultancies — known for its unique, value-driven culture that attracts top talent and trusted partnerships across both the public and private sectors.
But like many expert-led companies, Kipinä reached a point where growth demanded more structure. A clearer commercial story. And a brand that would make their complex world of tech, data, and development make sense to the people who buy it.
Together, we built a communication hierarchy that brought clarity to Kipinä’s offering, expertise, and values — translating the brand’s core, mission, and key messages into something human, cohesive, and ready to scale.
WHAT WE DID
Brand communication strategy and service narratives
Visual identity refresh
Web-design
Marketing roadmap and content templates
Visual Identity: Camilla Siren-Meriluoto
“At first, the whole idea of brand clarification sounded a bit abstract — like something fluffy.
But from the very first workshop, it became clear this was about solving the real challenges I’d been struggling with — keeping all our channels consistent, making our message sharp, and turning three years of half-shaped thoughts into something concrete.
Most of all, figuring out what to focus on now to move things forward.”
–Nora Lindahl,
Partner, Operations Manager, Kipinä Software
“At first, the whole idea of brand clarification sounded a bit abstract — like something fluffy.
But from the very first workshop, it became clear this was about solving the real challenges I’d been struggling with — keeping all our channels consistent, making our message sharp, and turning three years of half-shaped thoughts into something concrete.
Most of all, figuring out what to focus on now to move things forward.”
–Nora Lindahl,
Partner, Operations Manager, Kipinä Software
Turning high-level expertise into a clear, commercial brand
Through collaborative workshops, we built a brand strategy and communication framework that united the thinking of Kipinä’s 40 expert-owners — capturing their shared vision, values, and future direction into a tangible guide for everyday marketing and sales.
The refreshed visual identity and modular content templates created a consistent foundation for all communication — reducing decision fatigue for the team and agency partners, and giving the brand a unified look and language that feels unmistakably Kipinä.
Reframing expert thinking through the psychology of buying
A key goal of the brand work was to strengthen the team’s understanding of sales psychology — helping experts reframe their communication from their own perspective to that of the buyer.
By uncovering the emotional motivators, barriers, and human needs behind B2B decision-making, Kipinä’s experts are now better equipped to connect with their clients’ world — not just as technical problem-solvers, but as trusted partners in growth.
Our ongoing partnership continues to support Kipinä’s marketing and communication execution — offering structure, focus, and a touch of Werk-style energy along the way.
“From the very first meeting, things just took off — and we’ve achieved a mind-blowing amount in such a short time. Ilona has this rare ability to inspire, guide, and gently push things forward with incredible professionalism. Her curious, genuine energy even got our hardcore IT engineers excited about branding — which is quite an achievement!”
–Kari Kellokoski,
Co-founder, Kipinä Software