Kiilto Tiski - a deliciously clean brand extension
Launched in early 2023, Kiilto’s large-scale home care brand renewal and its widely seen TV campaigns reintroduced the brand to a broad Finnish audience — with clarity, color, and conviction.
As part of our ongoing creative collaboration with the Kiilto team, the new dishwashing product line was developed as a natural brand extension, seamlessly fitting within the existing brand strategy and identity architecture. Kiilto’s communication hierarchy — designed to be strong yet highly flexible — adapted smoothly to the world of dishwashing products and the needs of everyday kitchens.
The result? A fresh packaging concept, joyful in-store design, a lively advertising campaign, and a vibrant 3D animation that brought the new lineup to life.
SERVICES
• Brand extension strategy
• Packaging design
• Advertising concept
• 3D animation
• In-store POS concept
In collaboration: Souru x Werk
Sound: Viljami Mehto | Fortress Sound
3D-animation: Elias Nurmi
The strong valuebase of the motherbrand Kiilto makes is possible for the product categories to expand and the brand to grow naturally across the cleaning product retail space.
Kiilto Tiski is a dishwashing line that brings natural, delightful fragrances into real scandinavian homes. At the core of the concept are the dish soaps’ juicy new scents and their carefully selected, nature-inspired ingredients.
With its value-based brand foundation, Kiilto continues to expand its home care range in a way that feels natural and true to its purpose. As a market leader, the brand introduces more eco-friendly, effective and natural products to Finnish households — now also in the dish category.
The “berry jam” theme took center stage in the creative direction, becoming the basis for a cheerful, energetic 3D animation.
The launch campaign rollout included TV, retail touchpoints and social media, giving the new product line a strong, visible launch in an entirely new category.
The strong valuebase of the motherbrand Kiilto makes is possible for the product categories to expand and the brand to grow naturally across the cleaning product retail space.
Kiilto Tiski is a dishwashing line that brings natural, delightful fragrances into real scandinavian homes. At the core of the concept are the dish soaps’ juicy new scents and their carefully selected, nature-inspired ingredients.
With its value-based brand foundation, Kiilto continues to expand its home care range in a way that feels natural and true to its purpose. As a market leader, the brand introduces more eco-friendly, effective and natural products to Finnish households — now also in the dish category.
The “berry jam” theme took center stage in the creative direction, becoming the basis for a cheerful, energetic 3D animation.
The launch campaign rollout included TV, retail touchpoints and social media, giving the new product line a strong, visible launch in an entirely new category.
“Our collaboration on Kiilto Tiski was a great success. Our goal was to bring a responsible Finnish-made alternative to dishwashing, while preserving the recognisability of the Kiilto brand.
The Werk team did a fantastic job showcasing the eco-efficiency of our products and the nature-inspired scents, while delivering a distinctive and fresh result.
We’re especially happy with how the packaging and advertising concept turned out – both are deliciously appealing and clearly Kiilto. Working with you is always a pleasure: you listen, understand our needs, get excited, and challenge both us and yourselves.
What I value most in our creative partnership is your openness and smooth communication. It’s genuinely enjoyable to work with you.”